What makes us special? Unique? Memorable? Our “magic” is at the heart of who we are and what we offer. It defines our work, guides our dreams, and outlines the stories we share.
We live in a world of nearly infinite reach where customers are a click away and anyone with a story can share their message. But doing business in a connected world has its challenges: increased competition, unlimited choices, and short attention spans. Some organizations are flourishing in the modern marketplace. Others are struggling to adapt.
In a global economy, there will always be someone who is cheaper, faster, bigger, or newer. What makes you different, helps you stand out, and encourages loyalty? How will you compete when others outspend you on advertising and undercut your price? What will you do when customers are lured with incentives to go elsewhere?
What will you offer?