Tell them your story.

What Customers Love

10 Ways to Turn Your Customers into Fans & Followers

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Barnes & Noble



We’re always searching for new ways to reach our customers. But sometimes we get so focused on the tools that we lose sight of the message. We worry about having the best business card, the most “likes,” or the coolest commercial. But are we focusing on the wrong things?

What Customers Love tells the stories of people and organizations that go beyond ads and offers to engage their audience on a human scale. You’ll visit an online shoe store that sends flowers to the sick and a local diner that puts hugs on the menu. You’ll meet an airline pilot who buys dinner for his passengers and a small-town farmer who launched a revolution. Some stories come from my professional resumé; others find me in the role of happy patron. All are examples of products, services, and causes that have captured the hearts of their customers.

Customers today have many choices. What they want is the best value for their time and money. But what they love — what they yearn for — is a personal connection that goes beyond the sale. By focusing on being more human, more helpful, and creating a meaningful experience, we can stand out from the pack while touching the hearts of those we serve.

Today’s customers are looking for something more… they’re looking for something to love.

What do they love about you?


Patrick Hartory
What Customers Love
hartory [@]


What Customers Love
Attn: Patrick Hartory
8320 Mentor Avenue
Mentor, Ohio 44060


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